Morning: Fueling Up for a Busy Day
As I step into the Range Marketing office, founded back in 2013, the aroma of freshly brewed coffee fills the air. It’s 8:30 AM, and I’m ready to dive into another exciting day of creating innovative digital solutions for our cannabis dispensary clients.
Our team has grown significantly since the early days, now serving over 400 clients across the country. I grab my laptop and head to our daily standup meeting, where we discuss ongoing projects and brainstorm new ideas for our dispensary clients.
Mid-Morning: Diving into Web Design
After the meeting, I settle into my workspace to focus on a new web design project for a California-based dispensary. Using our company’s proprietary SEO software, I analyze keyword trends and user behavior to inform the site’s structure and content strategy.
As I work on the wireframes, I consider the unique challenges faced by cannabis businesses online, ensuring that the design not only looks great but also complies with industry regulations.
Afternoon: Collaboration and Development
Post-lunch, I collaborate with our development team to bring the morning’s designs to life. We discuss the best ways to implement features like:
- Interactive strain menus
- Age verification systems
- Secure online ordering platforms
Our goal is to create a seamless user experience while adhering to the strict guidelines surrounding cannabis marketing.
Late Afternoon: Client Communication
As the day winds down, I hop on a video call with a client to present our progress on their website redesign. It’s always rewarding to see their excitement as we showcase how our work will help elevate their online presence and drive more customers to their dispensary.
Evening: Winding Down and Looking Ahead
Before heading home, I take a moment to update our project management system and jot down ideas for tomorrow. As I leave the office, I feel a sense of pride knowing that our work at Range Marketing is helping cannabis businesses thrive in the digital landscape.
Another day done, and I’m already looking forward to the creative challenges tomorrow will bring!